Social Media & Digital Strategy Panel Discussion for 2012: Beyond the "Experts"
LIke web design in 2000, everyone is a social media "expert" and these "experts" talk louder than the real people whoare busy making things happen. Social Media is now mainstream and ubiquitous, so what now? Let's hear from people who are actually integrating these tools in a progressive, innovative and functional manner. What is the real role for digital strategy and tools in 2012, beyond the cliché hype?